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There is a wide variety of different ways to get the word out about your business. If you have an online business, internet marketing is a wonderful tool. Read on for some basic information on internet marketing and its uses.

Links that appear throughout your site are called site-wide links. Most commonly, site owners will place links in the bottom part of their web pages. Site-wide links can help your visitors navigate your site more easily, and will help them see a specific page that you want them to see. Make sure that the links on your menu are site-wide. Consistency will make it easier for customers to find what they want. Menus that are put together hastily are often confusing and difficult to navigate.

The information contained in the meta tags is critical to your website; therefore, you should ensure that they are free from error. Meta tags do not show up to people visiting the site, but they tell search engine bots what your site is about. The most significant meta tags on your site will be the first ones you add, so you should be sure they accurately describe your site. You should not overuse meta tags, but they do help. Keywords of interest to your visitors will do more to help you get hits than meta tags. Use a keyword popularity index such as Google AdSense to help you find strong keywords in addition to using meta tags.

You can use these when creating descriptions for pictures, or in headings. Using this format will make your website more readable. It will also be easier for web crawlers to identify the important parts of your website. Always make sure that you incorporate keywords in your headings and descriptions.

Unique marketing strategies are always the best for Internet marketing. It is important not to ignore the benefits of internet marketing in favor of relying solely on SEO and other marketing methods. Thanks to the vast, complex networks of people that make up the internet, media such as videos, websites, and photos can quickly become "viral." What this means is that people will help get the word out about your site via friends and contacts. Viral items can be incredibly helpful to your bottom line even though they tend to have a short life span. It can be difficult to determine which ideas will catch on, but thinking outside the box should be your first step in locating unique, fun and buzz-worthy content. Look through what has gone viral in the past to get a feel for what may help your site go viral.

There are a lot of different marketing methods out there, so use these tips and research some more. See what tips work well for you.

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